Beyond the Blocks: A Comprehensive Guide to the Enduring Appeal of LEGO BrickHeadz
The official launch of the LEGO BrickHeadz theme was strategically executed at San Diego Comic-Con in 2017. This high-profile event served as an ideal platform to generate immediate buzz and cultivate a sense of exclusivity. Convention-exclusive two-packs, featuring characters from popular DC and Marvel properties such as Captain America, Wonder Woman, and The Joker, were made available only at the LEGO booth.